“Spa Guests take a moment away from the networking den to meet and discuss business in the lounge”
It was like a three day vacation in my home county of Westchester, beginning with the warm welcoming from the Ritz-Carlton associates, to our amazing suite, to the spa and all of the fine dining available. If the thriving Mamaroneck Avenue just outside the back entrance did not exist, I would never have to leave this hotel. White Plains is like a mini Manhattan and a quick train ride in from Grand Central or Fairfield Connecticut …and this is exactly what many Spa Directors did on the evening of February 19th.
The mixer was hosted on “Wellness Wednesday”, a day I introduced in 2013 as a midweek reminder to take a break and just stop, while encouraging spa’s and editors to blast tips and advice on their social media platforms. Spa Soirée brings together a meticulously planned invite-only guest list of seasoned professionals from corporate Spa Executives, Hotel & Spa Management Companies, Local Day Spa Owners, Leading Brand Representatives, Local VIP’s who frequent spa’s, along with Press and Entertainment to network. The wildly popular mixer was founded in the Hamptons as a fun way to get all of the local spa businesses to come together in the off-season, until our NYC spa friends wanted to come out too! News certainly travels fast and we love to throw a Hamptons-themed party! There are no exhibit booths, it is just sheer networking, or what I like to call, “Booze Business cards” topping off with an over-the-top gift bag from our sponsors.
Some guests who arrived from the Hamptons, Riverdale, Westchester, Rockland, NYC, NJ, CT, FL, DC, New England, the Midwest took advantage of our room block where guests received special pampering from the outrageous salon and spa by day, while enjoying this sparkling cocktail party and a nice plush bed to catch some zzzz’s in by night.
The Spa Soirée mixer and it’s newspaper, The Spa Soirée Times, was founded by Laura Anne Pelliccio (Seasoned Spa Expert and Columnist) & Jessica Mackin Cipro (Editor in Chief of Hampton Daze Magazine and the Arts Editor for it’s parent publication, The Independent Newspaper). The Spa Soirée Times is the spa section of the Independent Newspaper distributed in all of our advertisers spa’s across the country.
“People loosen up over cocktails and dinners. This is still business and it needs to make sense for everyone attending. Perhaps I could blame it on the cold weather for arguments sake, but New York is a highly cumbersome spa & hospitality market to tap into compared to other parts of the US, especially out west. It’s the one place that is so difficult to lure a Spa Executive to enjoy a spa pampering, an exhibit at the Javits, a week at the ISPA Conference, schedule a skincare demonstration, or take a day off for any kind of business related leisure—whaaaat?! Pardon my language but are you fucking kidding me? Obviously I managed the busiest spa’s in New York to know that we just don’t have time for any of this. Even our spa services are derived around time, (the New York Minute Massage!) …and that’s why we usually host Spa Soirée on Wellness Wednesday! Have a cocktail or five and chillout. You still have time to recover before the busy weekend in the spa. There is a secret behind getting in, and it’s the Spa Soirée! While we have spent 2013 and all of 2014 hosting this mixer derived around different concepts, in and around parts of New York, our first out-of-state mixer will be in South Beach at year end. That will most likely be nuts but as Frank Sinatra sais, if you can make it in New York, you can make it anywhere! Our magazine team heads to Miami every year so its only right to host Spa Soirée in our home away from home.. well, our real home away from our Hamptons home is in St. Barts, but that’s a tough one to land, literally.”
While we are still recovering and updating our websites, keep your eyes peeled every Wellness Wednesday for more photo’s from this spectacular mixer. Be sure to hashtag #WellnessWednesday on your social media as well as #SpaSoiree to view more images !
Thank you to our Title Sponsors, SpaUnique of the Hamptons & Spa Technologies, for making this a great success! Laura & Jess
Salvatore Piazzolla, CEO of the luxurious Hampton Sun brand poses with Dr. Gilda Carle, Relationship Expert from the Today Show, who is promoting her Relationship Wellness program in Spa’s
A group of spa professionals from Westchester are laughing together, which include top fitness model in New York, Noelle Saraceno Seman, representing WF in Stamford Connecticut.
(From L to R) Francois D’Anjou, (Department Head for Lifetime Fitness & LifeSpa in Harrison) Mayra Avila (Miss Westchester 2014), Anca M & Dan Fryda (Spa Technologies & Title Sponsors for Spa Soirée)
A glimpse of our networking den. Serious networking going on in the second hour…
More champagne cocktails! It’s much easier to get to know each other over cocktails….
See you Soon in NYC!
Photos by Silvana DeFrancis Photography